Breuninger Christmas Campain 2024
Illustration & animation: Stephen Vuillemin.
Agency: Chang Lin


Series of illustrations and an animated film for the Germany-based department store’s christmas campain 2024 “A CHRISTMAS FULL OF WISHES”.

"Visually designed by the French artist Stephen Vuillemin, the campaign focuses on our popular Breuni bear as a charming concierge. In a Christmas setting, it takes customers into a magical world of wishes, which is presented as an animated and illustrated translation in the Breuninger Houses as well as in our online shop. Bright red gift boxes run through the campaign like a sea of stacked, flying and scattered boxes, symbolizing the individual wishes of each of us.
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